Enigio is pleased to announce a new collaboration with Merisa Lee Gimpel, Digital Trade Works, who will join Enigio to lead Product Engagement and accelerate adoption of its core offering, trace:original.
With over 18 years of product and innovation leadership at Citi, Lloyds Bank and Revolut, Merisa brings a rare combination of strategic insight and hands-on delivery. Her work has consistently focused on driving innovation within trade and working capital management, and she has helped scale multiple digital solutions across global financial institutions.
At Enigio, Merisa will focus on product engagement, working closely with clients and stakeholders across the ecosystem to ensure trace:original delivers measurable value and scales. Her remit includes driving adoption and expanding usage of all types of digital trade documents and data across the supply chain, e.g. carriers, freight forwarders, banks, corporates, platforms and service providers, enabling digitalisation and automation.
“I’m excited to be working with Enigio at such a pivotal time for digital trade,” said Merisa Lee Gimpel. “I’ve always been a fan of trace:original — it’s a powerful, elegant solution to one of trade’s most stubborn problems — and I’m looking forward to helping more organisations realise its full potential to get going with digital trade.”
“We’re seeing accelerating interest from across the trade ecosystem — and we want to make it as easy as possible for every stakeholder to not only get started, but to scale,” said Enigio CEO Patrik Zekkar. “Merisa brings deep domain expertise, a clear sense of customer value, and the ability to turn insight into action. Her leadership will be key as we expand our footprint and scale digital trade globally.”
Enigio’s trace:original is designed to enable freely transferable, fully digital original documents — including promissory notes, bills of exchange, bills of lading and more — with full legal enforceability and no need for closed platforms or participant registration.
The collaboration with Digital Trade Works is part of Enigio’s ongoing strategy to accelerate real-world adoption through expert-led engagement and open interoperability.