Global eBL adoption sits at 12.8%. The rest of trade is still paper.
This session looks at why — and what to do about it.
Paper is still the bottleneck. Here’s how to move past it.
Electronic bills of lading promise faster trade, fewer disputes, and better access to financing.
Yet adoption remains slow.
Not because the industry lacks ambition — but because systems don’t always work together. Banks, carriers, and corporates often operate on different platforms, with different legal frameworks and technical standards.
This webinar explores how organisations are overcoming those barriers and turning pilots into real, scalable digital trade.
Hear from the people building the roadmap
Featuring Merisa Lee Gimpel, founder of Digital Trade Works and author of the independent Digital Trade Playbook, alongside Manish Mehta from Maersk.
Together they explore what it actually takes to move from experimentation to adoption — and how open networks and structured data are helping the industry scale.
You’ll hear how global carriers and trade experts are approaching the challenge today.
Ready to move eBL from pilot to production?
Watch the session to see what’s working, what’s slowing adoption down — and how organisations are starting to remove those barriers.
What you’ll learn:
Walk away with practical insights you can apply straight away:
- Why global eBL adoption currently sits at 12.8% — and what’s holding it back
- How open networks provide a scalable alternative to closed ecosystems
- A practical approach to aligning banks, carriers, and legal teams
- How structured eBL data enables downstream automation in trade finance and treasury
- Real-world insights from organisations actively scaling digital trade
Join live to ask questions and hear directly from those working at the front line of eBL adoption.
Who should attend:
This webinar is for organisations working to modernise global trade processes, including:
- Trade finance and export managers
- Logistics and supply chain leaders
- Treasury and finance teams
- Digital transformation and IT leaders
- Corporates, carriers, and banks exploring eBL adoption
If you're looking to move beyond paper — and make digital trade work across the ecosystem — this session will show you how others are doing it.