By Solveig Rundquist, Marketing & Communications Manager
Authenticity.
It’s a word that’s tossed around like few others these days, to the point where its meaning has been diluted by overuse. But to me, as a marketer, it’s always meant one thing: marketing a product I believe in.
I’ve always been selective about where I put my energy. I didn’t become a marketer to peddle half-baked products or slap fancy messaging on things that don’t align with my values. That’s why I’ve turned down jobs marketing casinos and vaping products – I couldn’t stand behind it.
Of course, the world is complex, the market is rough, and there are shades of gray. As a marketer, you inevitably work with some products you believe in a bit more than others. I’ve worked in the gray zone. I won’t pretend I’ve been passionate about every product I’ve marketed.
But it’s the dream. Finding a company whose mission I can get behind, whose product I truly believe in. And that’s exactly why I’ve joined Enigio as the new Marketing and Communications Manager.
Maybe you haven’t heard of Enigio. I hadn’t. (But that’s about to change!)
I mean, it’s been a while since I printed a document. And on the rare occasion that I do, I don’t feel bad – it’s just a sheet of paper. Maybe a return label or a recipe for a friend. I live in blissful ignorance, sending PDFs to colleagues and e-signing a few fairly trivial documents.
Paper trails are so last century…or so I thought.
But did you know that four billion pieces of paper are circulated every single day in cross-border trade?
The physical and financial supply chains of global trade are, obviously, complex. So complex that each transaction requires the exchange of some 30 different documents and over 200 copies! It’s complicated. It’s cumbersome. It’s bad for the environment. And it’s also prohibitively expensive for a lot of small businesses.
That’s an environmental cost, and an unequal playing field, that I find rather hard to justify in 2024.
It doesn’t have to be that way. What if we could take those mountains of paper – every contract, every important document – and make it digital, without losing the legal integrity of a physical piece of paper?
That’s where Enigio steps in.
Enigio’s (patented!) trace:original solution is a game-changer because it turns traditional paper-based processes into fully digital ones, without sacrificing security or compliance. It’s not about PDFs or scanned signatures; that’s easy. It’s a digital document with all the legal weight of paper, but with all the convenience of the digital world. It saves time, money, and trees, simplifies trade, and gives small businesses a chance to compete with the big shots.
It’s the future of business – without the paperweight. It’s simply a great product!
Now that I’m onboard at Enigio, my goal is simple: to tell the world about it. About what we’re doing, why it matters, and how we’re going to change the way industries operate. Here’s how:
- Spreading the Enigio name. Digital transformation is a crowded space. My job is to make sure that when companies think “digital documents,” Enigio is the first name that comes to mind.
- Leading with value. I’m not here to shout buzzwords and jargon into the void. Every campaign we do will be focused on showing the value we bring to key industries like finance, logistics, and trade. It’s about understanding the unique challenges these industries face and demonstrating how we’re solving them.
- Cutting through the clutter. Marketing today is an avalanche of content. That’s why I’m committed to cutting through the noise. Whether it’s through creative social campaigns or insightful research reports, I’m going to make sure Enigio’s voice stands out.
- Collaborating to win. Success doesn’t happen in a silo, and this isn’t about marketing for marketing’s sake. I’ll be working closely with Enigio’s product, sales, and partners to align our messaging and amplify the impact of everything we do.
I think we can all see that Enigio’s mission aligns with where the world is heading. Sustainability, efficiency, and security aren’t just nice-to-haves in global business, they’re essential. Enigio is paving the way for companies large and small to embrace all three, without compromising the legal and operational integrity they depend on.
And this brings me back to where I started: authenticity. It’s not just a buzzword for me, and at Enigio, I’m not just marketing a product. I’m helping to drive a solution and a paradigm shift that I believe can truly make a difference. We’re not just creating digital documents. We’re transforming the way businesses operate, making them more sustainable, more efficient, and ultimately, more competitive.
Now that’s a story I’m excited to tell.
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